Impact With Purpose

The Sobey School of Business is one of the leading business schools in the country. Our team worked in partnership with Kerr & Smith to rebrand and reposition the school and it’s recruitment efforts, with the aim of incorporating inter-cultural learning and diversifying the student body. During this process, our team took the lead with creative strategy for the new website, program booklets and the 2014-2015 Recruitment Campaign online and print ads, to be broadcast across Canada as well as China.

For the international campaign, we highlighted several graduates of the Sobey School and had them open up about how the School helped them find success in their chosen fields.